Business courses at ECTC prepare students for careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Skills learned in our Business courses apply to careers in every sector; organization, time management, customer service, and communication are important in any job field. Students may choose a Business course pathway of Finance or Marketing.
Finance - The Finance pathway prepares students for career in financial and investment planning, banking, and business financial management. Career opportunities are available in every sector of the economy and require individuals working in finance to have strong computation, analytical, and interpersonal skills.
Marketing - The Marketing pathway is about planning, managing and performing marketing activities to reach organizational objectives. Marketing-related jobs are vital for companies, nonprofit groups, and organizations. Job duties in this career cluster can include brand promotion, sales, merchandising, marketing communications, and market research. As companies find it increasingly important to focus on community outreach and customer relations, the need for marketing professionals will increase.
Courses - course descriptions HERE (see pg. 55-57)
- Business Technology Applications (BTA)
- Advanced Accounting
- Internet Marketing
- Sports & Entertainment Marketing
- Digital Film and Video Screen Production
- Microsoft Office Specialist (MOS) - Word, PowerPoint, Excel, Word Expert, Excel Expert
- Quickbooks Certified User
- Adobe Certified Associate (ACA) - Photoshop, InDesign & Premier Pro
CTSO (Career Tech Student Organization) - FBLA
Students taking Business courses are encouraged to join our CTSO, Future Business Leaders of America (FBLA). Students in FBLA participate in community service projects such as the March of Dimes' Bluejeans for Babies. Students also have the opportunity to travel to state conventions to collaborate with, and compete against, other FBLA students in Alabama.
- 80% of students taking BTA earn at least one certification
- Students can earn as many as three certifications in one semester